“Will, as a trainer, you are truly gifted in your ability to mix stories of your own experience in our industry with information and exercises designed to help seasoned sales professionals improve their skills.”
David Freshwater, CEO
The Fountains, Tucson, Arizona
Customers | Case Studies
In recent years, fast-growing senior housing companies have looked to ServiceTRAC to help them “move to the next level” in strategic sales and marketing. Here are just a few of those success stories:
ARV Senior Living
One of the country’s most recognized independent and assisted living companies was looking to improve upon company-wide census growth. Turning to ServiceTRAC with a corporate-wide occupancy of 72 percent, ARV engaged ServiceTRAC’s services in implementing Mystery Sales Shopping - the implementation of our sales planning program with a lead tracking system and the training programs. Today, ARV’s company-wide census is over 94 percent.
Bridgeport Place
Helping a long-term care firm understand the major differences between selling long-term care and assisted living is critical. ServiceTRAC was brought in to a soon-to-be-opened assisted living community. Their problem, only 27 leads and the doors were opening in two weeks. ServiceTRAC first shored up the sales team by implementing training and an accountable sales planning process. Despite all of this occurring during the terrorist attack on America, the community opened with 16 deposits and over 200 new leads as a result of an aggressive 90-day marketing plan of action.
Castle Senior Living
this 12 community senior housing company was looking to implement a marketing process that was seamless, from lead tracking to sale. ServiceTRAC teamed with a lead-tracking firm to create a sales program that was the right fit for this New York City firm. after training and the use of mystery shopping, the company reported record sales that included 56 net move-ins for one month.
Prestige Care
How do you help a company keep its marketing and sales program consistent as they double and triple in size in just three years? The answer is systems. This successful long-term care company expanded aggressively in assisted living over the past three years. When census numbers were not where the company thought they should be, ServiceTRAC came in with a training and sales program that established the benchmarks for over 50 communities in the Western United States. company-wide record sales were recorded just two weeks after the initial sales training. Prestige continues to strive toward record occupancy by year end.
The S.L. Start Company
This Spokane, Washington-based company has had a steady growth pace of its assisted and independent living communities. As the company continued to expand outside of its local market, progress became more challenging. Three of its six communities had a strong occupancy, but one of its newest communities in California needed help. An immediate dose of training, the tie-in of ServiceTRAC’s sales planning program with REPS sales data tracking and attention to detail lead to the filling of the community in record time - all in a very competitive marketplace.