Increase Occupancy with 3 Simple Metrics

February 11, 2015

In an article I was reading recently the author spoke about the power small changes can have on overall success. The author mentioned that while it’s appealing to believe that 50% of the effort yields 50% of the results it … Continue reading

Create Your “30 Second Commercial”

When it comes to keeping it real, keeping it simple and making it successful in Senior Housing Sales I like to fall back on the basics that I learned and implemented as a Director of Sales and Marketing for a … Continue reading

Focus on Emotions Vs. Facts

It doesn’t take long in our industry to realize that EMOTION is what drives sales success and that mastering the art of the human connection is key. One of my favorite “sayings” is that people buy on emotion and they … Continue reading

February 1, 2015

Measuring “Expectations” instead of “Satisfaction” delivers a more accurate representation of how well you are delivering on your promises.