Why Market Research?

What is your organization doing as it relates to marketing? Where are you advertising? How are you positioning your communities? In today’s Senior Housing Industry, it is vital that you know your prospective residents and stay in

tune with what they are looking for in your communities. With the ever changing market and an ever

increasing competitive landscape, you need to develop a dynamic marketing strategy that is effective in helping you obtain 100% occupancy and positioning you for the positively for future

residents. The ValueMax Marketing Check up is a rolling report we perform to follow up and keep your organization's marketing on the right track.

MARKET RESEARCH AND FEASIBILITY

VALUEMAX ™ works with non-profit and proprietary sponsors in the private and public sectors and with financing institutions throughout the country to assess market demand and feasibility of shelter, services, and health-care products for older adults. Our reports provide an in-depth assessment of a specific market and our recommendations for product development and positioning are suitable for submission to regulatory agencies and financing entities. Product-lines include retirement housing; congregate housing; assisted living; skilled nursing facilities; special care units; community-based and home delivered services; and geriatric specialties and programs. Components include:

Demographic and Competitive Analysis

We collect and analyze a broad spectrum of published and unpublished data within a specified market area. The result is an initial feasibility study based on demographics, competition, and industry experience. Analysis includes age and income statistics and trends; housing values; vacancy rates and existing and proposed competition within the primary market area. This analysis delineates the size and depth of the potential market, and serves as a significant barometer for a development project.

Consumer Research, Product Positioning, and Feasibility

Market surveys, face-to-face interviews and other primary data collection methods are employed to measure consumer demand and preferences. These primary data are exceedingly valuable for making decisions involving site location; unit size and mix; service and amenity packages; pricing; and financial/contractual arrangements. They provide a profile of the target market for future marketing plans. The data are also used to determine site and product specific market feasibility, and to develop space and operational programs and budgets.

VALUEMAX ™ will design and implemented market surveys for both existing and proposed facilities and product lines. Our experience indicates that a direct mail survey which protects the anonymity of the respondent:

• Is the best method of reaching the older consumer.
• Generates qualified and interested leads.
• Serves as a primary marketing strategy.
• Is increasingly important to financing agencies and institutions in their evaluation.